January 7, 2005 -- FORT LAUDERDALE, FL, -- BFC Financial Corporation (NASDAQ: BFCF) announces its upcoming Investor Meetings in San Diego, Palm Springs, and Newport Beach, California.

Phil Bakes, BFC Financial Corporation’s (“BFC”) Managing Director, will give a corporate presentation followed by a question and answer session. The meetings are scheduled to take place as follows:

San Diego:
An Investor Luncheon Meeting will be held on Tuesday, January 11th from 1:00 p.m. to 2:15 p.m. (PST) at the Wyndham Emerald Plaza Hotel, located at 400 West Broadway, San Diego, California. Reservations are required. To RSVP for this meeting, please contact National Association of Stockbrokers at 1-800-222-8627.

Palm Springs:
An Investor Dinner Meeting will be held on Tuesday, January 11th from 6:30 p.m. to 8:00 p.m. (PST) at the Miramonte Resort, located at 45-000 Indian Wells Lane, Indian Wells/Palm Springs, California. Reservations are required. To RSVP for this meeting, please contact National Association of Stockbrokers at 1-800-222-8627.

Newport Beach:
An Investor Luncheon Meeting will be held on Wednesday, January 12th from 1:00 p.m. to 2:00 p.m. (PST) at The Daily Grill, located at 957 Newport Center Drive, Newport Beach, California. Reservations are required. To RSVP for this meeting, please contact National Association of Stockbrokers at 1-800-222-8627.

The presentation discussed at the Investor Meetings will be available at the Investor Relations section of BFC’s website: http://www.bfcfinancial.com/investor/presentation/. Copies of the presentation can also be received via email, fax or postal service by contacting BFC’s Investor Relations department at the address provided at the end of this release.

About BFC
BFC Financial Corporation (NASDAQ: BFCF) is an emerging and diversified holding company that invests in and acquires private and public companies in different industries. BFC’s current holdings include BankAtlantic Bancorp (NYSE: BBX) and its subsidiaries, BankAtlantic and Ryan Beck & Co.; Levitt Corporation (NYSE: LEV), which includes its subsidiaries Levitt and Sons™ and Core Communities; Levitt Corporation's 36% ownership in Bluegreen Corporation (NYSE: BXG), as well as a minority interest in the renowned national restaurant chain, Benihana, Inc. (NASDAQ: BNHNA). BFC’s direct and indirect diverse ownership interests span a variety of business sectors, including consumer and commercial banking; brokerage and investment banking services; homebuilding; development of master-planned communities; the hospitality and leisure sector through the development, marketing and sales of vacation resorts on a time-share, vacation club model; and the restaurant and family dining business.

For further information, please visit our website at: www.BFCFinancial.com.

To receive future news releases or announcements directly via Email, please click on the Email Broadcast Sign Up button at www.BFCFinancial.com.

BFC Contact Info:
Investor and Corporate Communications:
Sharon Lyn, Vice President
Phone: (954) 760-5151
Fax: (954) 760-5415
Email: CorpComm@BFCFinancial.com

Investor Relations:
Leo Hinkley, Senior Vice President
Phone: (954) 760-5151
Fax: (954) 760-5415
Email: InvestorRelations@BFCFinancial.com

Mailing Address:
BFC Financial Corporation
Attn: Investor Relations
1750 East Sunrise Blvd., Fort Lauderdale, FL 33304